Table 1 The main aspects of the IOU Project
From: Sustainable apparel? Is the innovation in the business model? - The case of IOU Project
The IOU Project | |
|---|---|
Size (sales) | $ 1,500,000.00 |
Profit | Break even 2013/2014 |
Expect growth based on previous years | 100% |
Average price | $ 30 - 170 |
Distribution | B2C |
Investment | $ 2,500,000.00 |
Investors | Founders + FF |
Social impact | Building prosperity chains, where products are embedded with full traceability from artisan to consumer. Pride and higher prices for craftspeople. |
Environmental impact | Locally grown cotton |