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Table 1 The main aspects of the IOU Project

From: Sustainable apparel? Is the innovation in the business model? - The case of IOU Project

  The IOU Project
Size (sales) $ 1,500,000.00
Profit Break even 2013/2014
Expect growth based on previous years 100%
Average price $ 30 - 170
Distribution B2C
Investment $ 2,500,000.00
Investors Founders + FF
Social impact Building prosperity chains, where products are embedded with full traceability from artisan to consumer. Pride and higher prices for craftspeople.
Environmental impact Locally grown cotton
  1. Source: prepared by the authors.